Welcome to Day 59...Where we answer the question - Why is marketing so damn hard?
Well there are a couple of reasons...
First it's work. Hard work. Research, goal setting, setting up websites, Facebook pages, writing emails...the list is endless.
These days it's also tough trying to get customers/readers' attention when they're already bogged with thousands of marketing messages a day. You have to stand out. (Stay tuned for a future post on doing just that)
And...you also have to believe in the product your selling.
I had to ask check in with myself about this very idea because it gets to the heart of what I'm willing to do and how big of an investment in time and money am I willing to make to reach my books' sales goals.
So, do I believe in my product?
Well yes...and no.
First the no...there's that little voice inside my head that questions my every move and second guesses what I do. We're human, which means it's easy to let negative thoughts run through our brains. We can all make ourselves crazy second guessing what we did or didn't do.
So to combat the "no", I decided to take myself out of the equation and look objectively at my products...my books.
First off...if I didn't write them would I talk about them, share them, recommend them?
Here's my secret confession...the answer is a resounding yes. I LOVE my stories.
And you know what? Based on the reviews I'm getting, a lot of other folks do too.
They responded really well to the characters, the plots, the romance, the pacing.
What my readers weren't loving were some roll-out issues I had with editing. And they let me know. But based on that feed back, I was able to fix the thing that wasn't working, while keeping all the things that were.
So here's the bottom line...these books are not only great products, they're worthy of my efforts - all the work, the time and the money it takes to Expand the Reach...Build the Buzz...Sell More Books...Including those things that take me out of my comfort zone...more to follow on that.
Anyway, it's good to own your success and feel good about all you do.
Here's some more on just that...
As for Today's Takeaway Lesson it's a quote from the very smart, very successful Estee Lauder...
"I Never Dreamed About Success, I Worked For It...'"
Here's to Being All In,