Day 52...I Promised You This...

Welcome to Day 52...

In Day 9  I talked about the 3 pillars of my marketing plan...Building the Buzz, Expanding the Reach and Selling More Books.

Let me explain further...

Obviously my ultimate goal is to Sell More Books.  As far as big goals, my dream target is 100,000 books per year - it's a big reach but I'm excited about working over the next few years to get there.

To do that, I'm looking for ways and means to Build the Buzz around my titles.  That means building excitement through fun and relative venues to generate more interest in the books. Truth be told I'm looking to one day create a seismic event. More on that coming soon.

As far as Expanding the Reach...it's all about ways I can broaden and build my audience. Reaching more readers - more potential customers - in different parts of the country and the world.

To pull it off...I put together what I consider a planning board of ideas.  These are the ideas I work off of when putting my weekly goals in place.

Here's my list...I consider it a work in progress as I add more and schedule dates.  As for the the ideas I call Guerrilla Marketing? Those are the ones that really take me out of my comfort zone.  Look for more on that in the coming weeks....

If you don't have a marketing planning board in place, why not set aside some time to put one together?

	2014-15 Marketing Ideas
	Goal	To Dos	Target Date	Status/Update	Notes
Sell More Books	Set Up Goodreads Giveaway	S/U for Now You See Me	Late Fall 14
	KDP countdown deal	S/U for Now You See Me	Late Fall 14
	Visit Independent Booksellers	Identify Nearby Indies			Guerilla Marketing
		S/U Schedule for Target Visits
	Mail out postcards to Independent Booksellers	Create post cards		Done
		Identify Mailing List
	Goal	To Dos	Target Date	Status/Update	Notes
Build the Buzz	Consistent Blogging - Synchronicity		On-going
	Daily Post on 365 days		On-going
	Consistent FB Posting	Postings Wkly Inspirational Post	On-going
		Sales Post	On-going
		Post Linking to Blog	On-going
	Create a Media Kit	Define Elements
		Create Elements
		Define Targets to Send to
	Cable station advertising	Define Pricing
		Review video options
	Local radio stations - blogs and books	Identify Producers
		Send Media Kit
	Local Newspapers	Contact Editors - story about local author
	Create videos around books	Apple Video
		Investigate Music Options
		Post to You Tube
		Post to Goodreads
	Goal	To Dos	Target Date	Status/Update	Notes
Expand the Reach	Expand Profile on Book Blogs	Create Blogger Target List		On-going
		Draft Review Req Email		Done
		S/U Contact Schedule
	Send Comp Books to HPI (high profile individuals	Script Note	Fall 14	Done
		Build HPI List		On-going	Research Top Radio Shows In Top & Local Markets
					Research Local Market TV & Morning Shows
	Book Posting in National FB Communities	Write request note/email
		Write copy for friends/family to post
		Identify Target Communities			NR, Clarkstown, Warren, Ridgefield, CA, LI, FL
	Create Speaking Profile	Create speech - The Road to Bliss			Guerilla Marketing
		Speak at luncheons/charity events
		Speak at book clubs
		Speak at libraries

Here's Today's Takeaway Lesson.....

"Success Doesn't Just Happen, It's Planned For." 


Here's to Being All In,

Maggie 

Follow me on Twitter @AuthorMaggie #busywriterslife

Visit my website @ www.maggiecollins.net

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365 Days & Counting...

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